*Preneurs: A business world of niche, sub-niche, micro-niche labels in entrepreneurship
Entrepreneurs as you may already know are individuals taking on the risk of working for themselves, starting a business, and possibly employing others. All for the sake of being their own boss. You may also know that there are different kinds of entrepreneurs. What you may not know is the very specific types of entrepreneurs, which I am emphasizing as *preneurs in this article.
*preneurs are individuals who capitalize on a particular industry, a specialty niche within an industry, or use their particular title/status/culture to label their business type.
(e.g., a dogpreneur could be an individual who's business focuses exclusively on canines and/or canine-related products and services;
however if that individual actually were a dog, then they could presumably build their business and patronage around that status, catering to those who really appreciated dogs and sought to support the establishment of entrepreneurship in doghood.)